As a professional trade booth company, we have lots of conversation on how to control the trade show budget of customers in various industries. Whether you're re-customizing / buying a new booth, or re-decorating an existing one, the way to control your budget is very similar.
The question that every exhibitor is always concerned about: If you use a limited budget to achieve unlimited value? Develop new customers, increase corporate visibility, and test the market... As long as there is an organization that systematically analyzes company requirements and exhibiting purposes, getting the most value from the show budget may be much easier than you might think.
The essential point is,
Consider the long-term cost of the booth
Before you finalize the exhibit plan, you should carry this list with you and ask the following 9 questions.
1. Components of the stand.
Whether it is built on the show floor or assembled before the shipment, the number of individual elements that make up the stand will affect its cost and trade show budget. The simpler the manufacturing, the cost-effective it is, and it can save a lot of construction and installation costs, transportation costs, material costs, storage costs, etc.
2. Is there a large part?
The standard building material size usually 6ft x 10ft. When designing the booth, be sure to communicate with the designer when the elements of the booth are larger or smaller. If the part size is larger than this, it means that more material will be used in your booth.
3. Can the exhibition be easily reconfigured?
If you have multiple exhibiting plans, you will most likely need a booth that can be freely sized.
Before designing the booth, you need to discuss the material of the booth with the designer. Generally, wooden booths can only be used once. If there are multiple exhibition plans each year and the booth size is different, it is recommended to choose an modular booth.
4. Can the booth be easily changed for brand remodeling?
Is your booth used by multiple departments or business units of your company? If yes, consider choosing a flexible and modular booth. Modular booths can easily re-designed, and you can change the ads on the surface of the booth instead of re-customizing the stand-alone booth. This way, you can reduce your budget by distributing booth savings across multiple departments.
5. Can your booth be quickly established and removed?
The installation and removal of the stand is one of the biggest ongoing costs in your exhibition budget. Before finalizing the booth design and materials, please Estimate the time and cost of installation/removal.
6. Do you need a logo for the ceiling?
Although the logo of the ceiling can improve the visibility of the booth, the cost of the ceiling is relatively high (especially in US&EURO exhibitions). Generally, the ceiling cost is calculated according to the support point, and the number of support points needs to be determined by the venue. In many cases, the construction company cannot estimate the exact number of points and will increase the subsequent cost.
7. How does lighting affect the cost of electricity?
There is no doubt that the lights will make the stand more attractive. Of course, it will also affect your budget. Before finalizing the booth design, it is important to know if you need to pay for the electrician and assembler to install and manage the lighting.
8. Determine the screen design as early as possible.
It is recommended that the advertising design be determined when determining the booth design. Print out and test your pictures during the production of the booth, so as to avoid the cost of modification and modification in the later time. This is one of the easiest costs to avoid.
9. How do you ship the exhibits?
If your booth will participate in multiple exhibitions, then consider how the booth is packaged. A reasonable packaging method can save a lot of shipping costs. At the same time, in the case of ensuring that the effective packaging method can protect the booth, consider how to make the packaging and unpacking time shorter. These show budget tips not only help you reduce costs, but also give you a more complete picture of the exhibition costs and overall strategy. If you need help planning the next trade show or design booth, please contact me.